Strategic Planning

 
A Strategic Plan is a roadmap for a business to achieve its goals.  The key elements of a Strategic Plan are goals and actions.  Before initiating the action plan the company must develop realistic, attainable and measurable goals.  The development of these goals requires that personnel within the company review and fully understand: i) the external situation; ii) the internal situation; and, iii) their own capabilities and competencies.  Assumptions must be made since no business can project the future at 100% accuracy.  The assumptions segment of the planning process includes an analysis of both the company’s opportunities and  its threats, and how these two elements can be capitalized on and minimized respectively.  These activities lay the foundation for developing the strategies. 

The process of developing the Strategic Plan involves the entire company and requires the CEO’s full support and involvement.  All key employees must realize that this exercise will improve the company and themselves and agree to work diligently at developing, finalizing and implementing the Strategic Plan.  Sandon Enterprises facilitates this process and will write a Strategic Plan using input from company personnel.  The steps in the process are well defined, including timelines and employee participation.  This disciplined multi-step process involves a series of scheduled meetings and assignments for the participants to complete between each meeting.

Once the realistic and attainable goals are established the action plan is developed within a timeframe.  The Strategic Plan must be measured against actual performance periodically and corrective actions taken where necessary.